Privacy policy.

Effective Date: May 02, 2025

Forme Inc ("Forme," "we," "our," or "us") is committed to protecting your privacy and maintaining your trust. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website (hosted on Squarespace), sign up through Mariana Tek, participate in our fitness classes, or otherwise interact with our business. This policy complies with all applicable privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), California Online Privacy Protection Act (CalOPPA), and other applicable U.S. privacy standards.

1. Information We Collect

We collect a variety of information to deliver our services effectively and enhance your experience. This includes:

A. Personal Information: We may collect personal information that identifies you, including but not limited to:

  • Full name

  • Email address

  • Phone number

  • Mailing and billing address

  • Date of birth

  • Emergency contact information

  • Fitness and health-related information you voluntarily provide (e.g., injuries, preferences)

  • Credit/debit card information (processed securely via Stripe or Mariana Tek)

  • Communication and marketing preferences

  • Class attendance and purchase history

B. Non-Personal and Technical Information: When you access our website, we may collect non-personal data such as:

  • IP address

  • Browser type and version

  • Device operating system

  • Pages visited and session duration

  • Referral URLs

  • Analytics data collected through cookies and third-party services (e.g., Google Analytics, Squarespace analytics)

2. How We Use Your Information

We use the information we collect for various business and operational purposes, including:

  • To process transactions, reservations, and membership services

  • To provide customer support and respond to your inquiries

  • To communicate with you about schedules, reminders, cancellations, policy changes, and promotions

  • To personalize your user experience and tailor offerings

  • To ensure the safety and well-being of our clients and instructors

  • To conduct analytics, monitor usage trends, and improve our services

  • To comply with legal and regulatory obligations

  • To prevent fraud and unauthorized access to our systems

We will never use your personal information for purposes materially different from what is described in this policy without your consent.

3. How We Share Your Information

We do not sell your personal information. We only share your data with trusted third parties under strict confidentiality obligations. Information may be shared with:

  • Third-Party Service Providers: Including Mariana Tek (scheduling and account services), Squarespace (website hosting), Stripe (payment processing), email communication platforms, and analytics providers. These vendors use your data only as needed to perform services on our behalf.

  • Legal Authorities: If required by law, regulation, court order, or government request, we may disclose your personal information in compliance with legal obligations.

  • Business Transfers: If Forme Inc is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and collect information about site usage. Cookies are small data files stored on your device. These may be used to:

  • Remember your preferences and settings

  • Enable secure login and transactions

  • Analyze website traffic and performance

  • Measure marketing campaign effectiveness

You can set your browser to refuse cookies or alert you when cookies are being used. However, disabling cookies may affect your ability to use certain features on our website.

5. Your Rights and Choices

If you are a California resident, you have specific rights under the CCPA, including:

  • Right to Know: You may request details about the categories and specific pieces of personal data we have collected.

  • Right to Delete: You may request the deletion of your personal information, subject to legal and operational limitations.

  • Right to Opt Out: You may opt out of the sale of your personal data. (Note: We do not sell personal data.)

  • Right to Non-Discrimination: We will not deny you goods or services or charge you different prices for exercising your privacy rights.

To exercise your rights, submit a request to [Insert contact email] with the subject line "Privacy Rights Request." We will respond within 45 days as required by law.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes described in this policy unless a longer retention period is required or permitted by law. This may include retaining your information to:

  • Complete transactions

  • Maintain client records

  • Comply with tax, legal, and accounting obligations

  • Protect against fraudulent activity

You may request deletion of your data at any time, subject to legal exceptions.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These include:

  • Secure socket layer (SSL) encryption

  • Role-based access control

  • Secure third-party processors (e.g., Stripe, Mariana Tek)

  • Routine data audits and system monitoring

Despite these measures, no method of data transmission or storage is completely secure. We cannot guarantee absolute security and encourage you to use caution when submitting personal information online.

8. Children’s Privacy

Our Services are intended for individuals age 18 and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected data from a child without parental consent, we will promptly delete that data.

9. Third-Party Links and Integrations

Our website may contain links to or integrations with third-party sites, such as social media, scheduling tools, or external resources. These third parties are governed by their own privacy policies, which we do not control. We encourage you to review their privacy practices before interacting with their platforms.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. If we make material changes, we will notify you by updating the "Effective Date" and posting a notice on our website. Your continued use of our Services after any such update constitutes your acceptance of the revised Privacy Policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or the way your data is handled, please contact us:

Forme Inc
4106 W Magnolia Blvd, Burbank, CA 91506
Email: info@formelagree.com